Build · Operate · Compound
We build and operate focused, vertical SaaS products — golf, padel, and property-tech — and grow them into self-sustaining, dividend-paying businesses.
We are not optimizing for a moonshot exit. The goal is to build a portfolio of strong, cash-flowing products that compound over decades — and to enjoy the work of building them along the way.
The thesis
AI-native tooling means a product reaches real users in weeks, not quarters, at a fraction of normal build cost.
We only build for a specific, narrow problem belonging to a specific, underserved group of users in markets we know by heart.
Every product in the portfolio is already live with real users and revenue or usage signal before we put meaningful resources behind it. We do not fund ideas — we scale what has already been proven.
We run every product in the portfolio, but we put our time behind the ones showing the strongest signal. In an AI-native operation, maintaining a portfolio is easier — it lets us double down on winners without starving the rest.
An early acquisition of one product is a valid outcome. Proceeds would be reinvested to accelerate the rest of the portfolio, with a portion distributed back to the group as dividends.
A strong product does not just stand on its own — it becomes internal fuel. Cash and learnings from the winners are reinvested into the most promising ventures, so the portfolio compounds faster than any single product could alone.
The products
Scoring and bet settlement for golf groups
Real-time scoring and bet settlement for golf groups. Track scores, play skins and stableford formats, and settle bets from your phone — built for the group chat, not the scorecard in your pocket. Already receiving inbound interest from investors and potential acquirers.
Available on: iOS, Android & WebFreemium, €1/mo or €10/y
Visit Golf with MatesProperty marketing and renovation planning
Two jobs, one product. For agents and photographers: empty or dated listing photos become staged, market-ready images in under 30 seconds. For homeowners and handymen: a renovation module for room-by-room planning, material selections, product links and contractor scopes — currently validated on our own renovation at Bergstigen 30.
See the Bergstigen 30 walkthroughFreemium, €29/mo Pro, €299/mo Business
Visit Roomery360 platform for players and padel clubs
A complete ecosystem for padel. Players can book courts, find matches and partners, book coaching, enter tournaments, check rankings, join forums and buy or sell gear in the marketplace. For clubs, it is the operating layer for court availability, tournaments, social events and member engagement — all in one place. Already receiving inbound interest from investors and potential acquirers.
Visit PadelEventComplete operating system for padel clubs
Bookings, POS, CRM, staff scheduling, dynamic pricing and AI insights — in one platform. Already running Padel Malta, built to replace the patchwork of booking systems, spreadsheets and generic tills that clubs usually stitch together.
€149/mo Starter, €299/mo Pro, Enterprise on request
Visit PadelAdminAI memory for everything you own
Owned is an AI memory for your things. Snap a receipt or photo and it keeps track of manuals, warranties, service dates and what items are worth — so you always know what you own.
Visit OwnedCoach-verified padel skill evaluation
Players upload a match video and get a real, country-calibrated level on the Playtomic scale — solving the “what level am I actually” problem every self-rated player has.
€9.99 Quick Evaluation, €29.99 Full — one-time, no subscription
Visit PadelLevelBrand visibility tracking inside AI answers
Search is moving into ChatGPT, Gemini and Perplexity, and most brands have no idea what those assistants say about them. Citeloop measures how often a business is mentioned, which competitors win the answer instead, which sources get cited, and what to fix next — the analytics layer for AI-era discoverability.
Visit CiteloopVisual selling for physical B2B products
For anyone selling something installed into a space — commercial kitchens, shopfitting, office fit-outs, racking, contract furniture. Photograph the customer's space, drop in real catalogue products, and send a priced, interactive proposal the buyer can actually picture before signing.
Visit Showroom AIAI customer simulation for faster decisions
Test a product, concept, price or campaign against a synthetic panel of a chosen audience and get structured, directional research in minutes instead of weeks. Replaces the early, expensive rounds of qualitative fieldwork for teams that need a read before they commit budget.
Visit The OpinionAdaptive AI coaching for runners
A personal running coach that builds a plan around the runner's goal race, current fitness and available days, then adapts it week by week as sessions are completed or missed. Structured training for the large group of runners who will never hire a human coach.
Visit StridenzThe padel products are built on workflows that translate directly to other racket sports and multi-sport venues — tennis, squash, badminton — with minimal adaptation. Two more products are currently in build.
In build
Digital toolkit for padel coaches
A complete coaching workspace: 350+ drills, drag-and-drop session builder, player progress tracking, coach network, and AI-generated exercises. Built to help coaches prepare faster and retain students longer.
Preview PadelCoachSmart shopping lists & in-store navigation
MapMyShop turns a grocery list into an aisle-efficient route through the store. Build a shopping list, see it reorganized by supermarket layout, and navigate faster — less backtracking, fewer forgotten items.
Preview MapMyShopThe founders
Nils Wijkmark
Commercial, operations and capital allocation
Karl Wijkmark
Product and marketing across the portfolio
Nils and Karl have spent thousands of hours combined building this portfolio. The products already serve more than 2,000 active users, and a fully automated marketing and onboarding flow built in n8n is ready to be plugged into each new venture. Two founders, one portfolio, working full-time out of Stockholm & Malta.
We build products we understand from experience. Nils is a dedicated golfer who lives the sport. Karl has run multiple padel clubs over the last seven years. Together we have renovated several homes. That first-hand knowledge shapes what we build, for whom, and how.
The ask
Raising
3,000,000 SEK
FOR 33% EQUITY
Why now
Products are live, users are active, and the portfolio is ready to absorb focused full-time effort. Capital converts the momentum the two founders have already built into 12 months of scaled growth.
The target
Combined portfolio turnover of at least 15,000,000 SEK within 24 months, after which the business will be self-sustaining.
What happens after
At that point the portfolio is designed to be self-sustaining — funding its own growth from income, with dividends distributed back to the group.
Allocation of funds
Two full-time founder salaries for 12 months — the core of the raise.
Paid acquisition and scaling the automated marketing flows we have already built.
Legal, accounting, software and infrastructure across the group.
Deal structure & 24-month roadmap
Tap an entity to read more
Wijkmark Ventures Holding
Operations Ltd
Equity sits here — investors hold at the top.
Funds are deployed across the portfolio to accelerate the products already showing the strongest traction.
Month 0
Raise closes.
Month 12
Both founders full-time, funds deployed across the portfolio.
Month 24
15M SEK combined turnover, self-sustaining.
Economics
SaaS products carry high gross margins by nature, and AI-assisted delivery keeps cost of delivery low.
Optimized core
The portfolio is built to be operated by the two founders with minimal headcount, so revenue growth drops through to the bottom line.
Lean architecture
At 15M SEK turnover, this implies 3.75M–5.25M SEK EBITDA — enough to fund continued growth.
M24 projection
One path to 15M SEK
This is one example of how the 24-month target could be reached. 380 construction firms (2.3% of SAM in Sweden) subscribing to Roomery at €299/mo already generates roughly 15M SEK annually — and Roomery is just one of ten live products, with two more in build. In Sweden alone there are more than 16,000 construction firms with 4+ employees — our core target. The target is a function of penetration across the portfolio, not fantasy.